3 Benefits of Public Relations
Public Relations can help any business no matter what the size or budget is. Yes, social media is important, email marketing helps keep your clients and consumers connected, and paid advertising can directly increase your profits. But when you have a credible source recommending you, your brand, and your business — that is more powerful.
Here are three benefits to working with a public relations consultant:
PR boosts your credibility! Through the use of PR, someone else with the power of endorsement (journalist, freelance editor, celebrity or influencer) mentions you, your brand, or your business to their audience. Since their audience already trusts their opinion, they trust you too because of the recommendation. That endorsement instantly gives you credibility.
PR expands your audience. With a strategic public relations plan in place, you are tapping into a new market and audience that would not have otherwise known about you, your brand, or your business. By partnering with someone who has the influence to recommend or feature you, you are able to reach a new audience that you can build a relationship with. One mention in a newspaper or online blog can skyrocket the awareness of your business.
It builds relationships. Public relations is a form of relationship marketing. It enables you to build rapport, so that a new audience is able to know, like, and trust you. By tapping into that new audience, they'll soon begin to engage with you which opens up the doors of opportunity for even more people to learn about you, your business, and your brand.
Photo Credit: Nina Aubert