Media relations is an important part of any successful communications strategy by building relationships with the press, providing timely and accurate information, and understanding how to leverage the media to reach your desired audience.

At Easy, we have a keen understanding of the current media landscape, along with our ability to craft compelling stories. With effective communications becoming the foundation for brand marketing strategies, media relations have become an essential component of brands and organizations. Today, public relations is about managing changing trends, adopting new technologies, and finding unique ways to connect with the media.

We prioritize social and digital media strategies as we have seen media outlets and businesses shift their focus from traditional media platforms to digital. This means that we work with brands to create storytelling opportunities from a digital lens, but we always offer a fully integrated approach and consider all PR tactics at the onset of each campaign.

We pride ourselves on our long-lasting relationships with journalists, freelancers, bloggers, and influencers. Our deep understanding of public relations, the editorial landscape, and long-standing relationships help us secure coveted placements.

As the internet is becoming increasingly saturated with material, and consumers’ expectations are rising, so are their attention spans. We strongly believe that paid amplification is critical to ensuring your target audience sees and interacts with your content. We combine traditional public relations efforts with a content amplification budget to create and distribute content to larger audiences.

Learn more about content amplification and what we offer.

Our media relations services include:

• Public relations strategic planning

• Press material production

• Press office management

• Paid content amplification

• Media outreach

• Product placements

• Client/ project support for agencies