PR Freelancers: The Ideal Business Partner

It can be difficult to get all the work done that you need to if you are operating as a small business. The most common statement I hear with clients and prospective clients is that they don’t have the time or manpower to do public relations or marketing, but they know it should be a vital component of their business.

This is why freelancers or consultants are perfect business partners.

It is important for entrepreneurs, founders, and small business owners to concentrate on running the key components of businesses and let experts take care of everything else where necessary.

For many small business owners who consider outsourcing projects, the question arises whether it is better to work with a freelancer or agency. Is having more manpower important than the flexibility of a freelancer? Here are some reasons why freelancers are the ideal partners for jobs.

Flexibility

• Freelancers often work independently of a fixed workplace

• Freelancers can either work from home, on-site with the employer, remotely in other cities, or at a coffee time

• There is usually less of a time delay when communicating with freelancers

• Freelancers react quickly and without delay to new instructions

COSTS

• Overhead costs of keeping an agency running is lower as agencies have to include a higher profit margin on offers

• Freelancers can be flexible when it comes to fees

NETWORKS

• Freelancers don’t have a team they can fall back on when it comes to implementing a project, however many freelancers are well connected and can get other freelancers or experts involved to help out

CONSISTENCY

• Partnering with a freelancer avoids inconsistencies that may happen when several employees work on the same project.

• When a business owner plans the execution of a project side-by-side with a freelancer, there are rarely any surprises

• Changes do not have to be discussed via teammates over hierarchical levels, and the same person who planned the project will be implementing it.

If you’re looking for a freelancer or consultant to help you execute a PR strategy, look no further than Easy Consulting Studio. Give us a shout if you’d like to work with us or for more information on pricing/fees, and let us make PR easy for you!

Photo Credit: Frederique Matti