PR and Social Media: The Dream Team

We’ve had the pleasure of working with new businesses and companies that are focusing a lot of their efforts and marketing budgets on social media. Why? Brands are utilizing platforms like Instagram and Facebook to sell products and services, ranging from skincare & beauty products to therapy & counselling sessions. Social media platforms like Instagram and YouTube provide free access to millions of people around the world. In addition to connecting businesses to millions of potential customers, these platforms also offer valuable data and insight about customers that can help grow their businesses.

Entrepreneurs recognize the power of social media, and it is an essential component of a company’s business model. Social media is a powerful marketing tool that, when used effectively, can turn a small business into a global company over time! The key is to understand how to implement social media platforms into your work, authentically engage with target audiences, and ensure that it complements your overall public relations strategy.

An integrated digital marketing strategy should include both public relations and social media. The two go hand in hand.

In the past, PR was focused on brands or influential people such as investors, shareholders, business partners, owners, employees, etc.. Still, with the growth of social media, these individuals are present on these platforms, which can then be used for PR purposes. As both PR and social media build and maintain trust in the company and their products, it is only natural that the two must be in sync.

What are the benefits of social media marketing in public relations?

• Public relations and social media are based on communication, but social media, with its real-time messaging, amplifies your message, allowing PR to be stronger and more impactful.

• Content published through the help of press releases can live longer on social media, spread faster and reach further with the help of social media.

• Social media has allowed PR to reach a much larger audience, allowing PR content to include all people that are vital to the success of a business — not just key stakeholders.

It is clear that social media is here to stay, and it will only evolve further. The public relations industry is also going to change so that companies can maximize their marketing spend. We work with amazing partners in the social media area, so if you’re looking for help in the digital marketing industry, free to reach out to Easy via email for more.